Case analysis Assignment Example | Topics and Well Written Essays - 1000 words

Case analysis - Assignment Example With time, the Enterprise devised other strategies that were more attractive to the customer than the competitors’ and that included the door-to-door and drop-off services. This was important in developing as well as improving relationships with the customers and taking reliability to another level. The service involved picking the customers from their homes and dropping them off and increased the company’s market share after establishment of the â€Å"We’ll Pick You Up† campaign. The company’s pre-established culture was also customer oriented through a founding value that viewed customer service as Enterprise’s way of life. Second, Enterprise had invested in training their employees to be customer oriented. When hiring employees, the company sought for employees with customer-specific characteristics that include customer service skills, flexibility, and good communication skills. Third, the company ensured that their customer experience was convenient mostly with respect to the cars and the reception that the customers received when they visited the company. The customer experience maintained three major aspects that they fulfilled in the best way possible that incorporated the cleanliness of the cars, the transaction speed, and the attitude as well as the helpfulness of the employees. Lastly, the company encouraged the customers to give feedback on the quality of the services they received. The company wanted to improve repeat purchase through feedback. For instance, the customers were asked if they were completely satisfied or just satisfied. Although the vast majority stated that they were completely satisfied, the company sought to resolve issues with the customers that were not completely satisfied by asking them whether they would accept a call from the branch manager. The Enterprise acquired several assets to enable itself in providing the best services. First, the company did not

Hightlight the similarities and differences in conducting selection, Essay

Hightlight the similarities and differences in conducting selection, performance appraisal, and disciplinary interviews - Essay Example opment, organization development, performance appraisal, employee rewards, employee selection and recruitment, man power handling and communication across the organization. Human resources also handle issues such as employee grievances, employee motivation, career counseling etc. Here, we are concerned with special areas of human resources i.e. employee selection, performance evaluation of employees and also any disciplinary problems that the employees might be involved in.1 Selection is a process of screening applicants after the applicants have been called in for a job; the selection process is based on the job description and the nature of the job. The hiring manager first need to define a detailed description of the job and then HR profiling should be done in the process to see whether the candidate fits the job. Then further, selection tools such as interviewing, role playing techniques etc are used to judge the individual’s suitability with the job. The process is required to judge the applicants on the claims that they write in their resumes. The screening process begins with preparing and publication of the advertisement for the applicants, or the due diligence for any references that might be available for potential candidate. The important point is to make authorized and reliable approaches. Then as applications are received they are screened and applicants are short listed for the step by step screening process.2 Today, as business strategies are being linked to the overall organization human resources also become a part of the strategic management process where employees at all level of organization participate in to formulate strategy and thus it becomes easy to implement without any fear of resistance from the employees. Thus today for organizations manual dexterity is far less important and knowledge, decision making skills, analytical abilities are the important criterion to select the employees. Especially since the selection of the wrong

Ethnographic Study of the Informal Sector

Ethnographic Study of the Informal Sector INTRODUCTION The informal sector will be understood through an exercise of selling of paper clips as street vendors for a period of seven days. Paper clips are a stationery item used for binding papers together and are used by students, offices, lawyers, and government officials amongst others. However today, the availability of substitutes like staplers (a creation of technology) has challenged the utility of the commodity. The informal sector is that part of the economy which is not taxed, monitored by any form of government or included in any gross national product (GNP), unlike the formal economy. In 1997-98, the informal economy generated nearly 76% of employment and nearly 46% of the income in Mumbai. Despite their physical existence and the millions involved in it, for sheer survival, their ‘official’ ‘invisibility’ makes them ineligible for most statutorily ordained benefits and allowances. PREPARATORY STAGE A pre-sales activity was conducted to understand the potential target group. The interactions revealed that most consumers don’t have a requirement for this product, as staplers are a more reliable paper binding solution. The pre-sales research revealed that paper clips are sold in quantities of 100 clips a box. Based on the findings, a sales model was developed wherein the bulk of 100 clips would be resold 10-12 clips in plastic pouches. This would allow people to purchase small quantities and also convenient selling. The model adopted is similar to wholesaler-retailer supply chain model wherein the retailer makes bulk purchases from a wholesaler and sells smaller quantities to the customer. A similar model is used by street vendors who buy in bulk and retail smaller quantities. A cost-plus pricing strategy was adopted and a profit margin of 200-300% was agreed upon, which would be reduced through the course of the exercise until enough capital was accumulated. In addition to repacking, a packaging strategy was adopted. Zip lock plastics would be used to package the paper clips, thereby adding value to the commodity. Purchases of both the paper and the packaging material were made from the wholesale market in Abdul Rahman Street, Crawford Market where stationery is dealt with in wholesale quantities. Due to capital constraints, stock could not be purchased in bulk, limiting our bargaining power. It was decided that any profits incurred on the first day, would be ploughed-back to maintain a better inventory status. Locations selected for selling activity consisted of areas frequented by office goers, students and children. The objective set for the selling exercise was to cover costs and make profits by adopting a sales maximization approach through the use of strategies like customization, price discrimination, bundling, advertising, and market segmentation. EXECUTION STAGE Due to dearth of capital on the first day of our study, a sufficient stock of paper clips was purchased but did not allow for purchase of packaging materials. Waste packaging materials from the streets of Crawford Market was used as a substitute for the ‘zip lock pouches’. A huge profit margin was targeted on the first day that would generate capital to fund better quality packaging for the remaining days. The entire experience over the 7-day period is illustrated in the table below (refer Appendix I). Day Location Rationale for Location Experience Day 1 Fort, Outside Bombay High Court Potential Buyers: lawyers and office goers.  ·Problem arose because people returning home from work and lunch did not stop to indulge  ·Prices were very high so sales were slow.  ·Selling on the wrong side of the road and changed position to target people going towards the station. Day 2 HR, Jai Hind and KC College. Potential Buyers: Students, who have utility for stationery, especially females using customization and improved packaging material.  ·Customization and product bundling proved to be very effective. -The colored and fancy paper clips were sold out, despite higher price Zip locks used resulted in quick sales  ·Right time for sales (1pm onwards) when most students were done with their lectures. Day 3 Street Vendor Fair, Outside St. Michael’s Church, Mahim To study the variation in the sales of the commodity on a normal day in comparison to ‘special occasions’  ·Relatively easier to sell during a ‘fair’ or during special occasions  ·People are more willing to buy when exposed to multiple commodities within a given space. Day 4 Marine Drive To understand variation sales in a tourist and recreational spot  ·The price was lowered as a larger stock was procured due to profits from the previous day  ·Concentrated on sales promotion strategies by giving off free units to girls who purchased packets  ·Strategy was successful (word-of-mouth marketing played a significant role) Day 5 Trains, Central Line – CST to Dadar (Return) To understand the variation sales in a mode of transport  ·The female partner made large sales in the ladies compartment of the while the other partner was unsuccessful in the general.  ·Women are more approachable on trains which can be attributed to the large number of sellers in the women’s compartments on trains  ·Buying behavior exhibited by women is primarily an outcome of ‘novelty value’ of the products being sold Day 6 Marine Lines Station To sell amongst other street vendors and understand the dynamics of street vending.  ·Holding up a banner to ‘advertise’ the product did not work in the informal sector  ·Other experienced vendors came and interacted with us, passed comments and also ridiculed us. They moved away after they didn’t see a threat to their business  ·Interaction with vendors: On asking about the ‘hafta’ to be paid, they refused to speak to and turned away An unsuccessful sale as it was a Saturday.  ·Interaction with authorities: A BMC truck came to evict the vendors, confiscating their supplies, politely asked us to move Day 7 Republic Day Parade, Marine Drive To understand how national holidays have an impact on sales in the informal sector  ·Stood beside a flag vendor considering people might need clips to put on the flags.  ·No sales took place as people were engaged in watching the Parade EVALUATION STAGE Theory versus reality On engaging with the market on a first hand basis, we came across the following economic concepts while studying various sales strategies to maximize our sales in order to keep earning a profit. :- Monopoly firm: Since we were the only sellers of this product on the streets, we had the liberty to use price discrimination along with product differentiation. We gauged our targets and according to their outlooks and then decided the price to charge them. Price discrimination:-the same products were sold at different prices in different spaces to different consumers. First degree and third degree price discrimination was adopted. Under this the firm charged different prices to different set of consumers. For example while selling in the High Court premises; we sold the small quantity at Rs. 20 a packet to lawyers while we sold the packet to women in trains at Rs.5. In the former case, the entire consumer surplus was converted into the firm’s revenue and profits. The concept of third degree price discrimination was used here where groups having inelastic demand (lawyers/office goers) were charged a higher price compared to the women in trains who had elastic demand for whom the price was comparatively lower. The theory of price discrimination did not work for us as instead of playing with consumer surplus to make profits, we ended up just covering costs per day, neither did it minimize our costs nor did it increase output. Moreo ver the experiment of just 7 days was too short to judge this concept. However, the law of demand was justified wherein there is more demand when there is reduction in price. The elasticity was 1.0195 which is relatively elastic. However, from the interaction in the market we found out that it is inconsequential and hence, nullified. (Refer Appendix II) Product Bundling: The firm offered several products for sale as one combined product. It is a common feature in many imperfectly competitive product markets. The firm used the technique of bundling to create more demand and capture the market. For example- instead of selling big metallic binders, metal U- clips, colored U-clips and fancy clips separately we bundled them together and sold them as a packaged deal at Rs. 20 targeting the college students. This concept worked for us. Sales maximization: was set as possible goal which occurs when the firm sells as much as possible without making a loss. We implied this strategy wherein we after a point where we had covered all our costs, we concentrated on selling as much as we can even if it is at a low profit margin as long as there was no loss. This helped us in earning our revenue and capital for next days. Thus, the application of this theory was successful. We also came to the conclusion that paper clips as such are not a commodity that a street vendor would sell. It is more likely to be found in stationery shops as they serve a market which requires all these goods. Lessons Learnt: Operating in the informal economy showed us that there existsno perfect knowledgewith respect to commodities being sold (in terms of availability and price).Venturing further into the streets of Crawford Market revealed that the commodity sold is much cheaper when compared to the peripheral shops. The procurement exercise highlighted the prevalence ofinformation asymmetry. The presence of street vendors is a menace for commuters but a boon for the working poor by providing goods (sometimes necessities) at a substantially cheaper price. The survey revealed that most street vendors require credit in order to start an enterprise but were often denied access due to lack of collateral but they haven’t applied for any loans due to a variety of reasons. They are not well aware of the government policies and are subjected to constant evictions by the municipal corporations as we observed when the street vendors were made to flee the scene when the BMC truck arrived at Marine Lines station during the course of our study. An important aspect is the self-employment, which is an important component of the informal sector that allows this section of the urban poor to earn income but is also classified into different types of employment like employees, middlemen, and unpaid family members or self-employed. Thus, the informal sector acts a livelihood-sustainin g platform. Interactions with street vendors, it was found out that they suffer from problems like hypertension, hyperacidity migraine attacks and severe backaches. Another aspect revealed was the participation of women. Women form a significant proportion of the informal labor force. (Refer Appendix III for Survey Questionnaire and Appendix IV for results/findings). Policies in place: The National Policy for Urban Street Vendors, 2004 was the first policy that called hawkers as â€Å"vendors† in designated areas called hawker zones and non-hawker zones and to ensure absence of congestion and maintain hygiene in public spaces and streets. Policy of Housing and Urban Poverty Alleviation, 2009: By the National Commission on enterprises in the unorganized sector, this bill has not been introduced so far. It does not focus on natural markets like railway stations, depots, taxi stands, etc. Heavy fines are levied on unregistered sellers and their goods are confiscated. Non perishables are left off with heavy fines; however, fruit and vegetable vendors lose everything. The â€Å"Panchnama† of confiscated goods is not issues by policemen and records are not maintained. National Policy on Urban Street Vendors, 2009: It reports the conditions of work and promotion of livelihoods in the unorganized sector. It provides a constitutional angle to practice any occupation. For example: Right to adequate means of livelihood, Article 14, 19 (1) (g), 38(2), 39(a) and 41. Suggestions:- Registration must be made compulsory for street vendors by issuing licenses to prevent illegal rent seeking activities in the form of â€Å"haftas† from officials and thus, providing them with recognition. Incentive to register can be provided to street vendors by providing subsidized healthcare to registered vendors. Cheap housing and accommodation or slum rehabilitation can be provided to register street vendors as most of them are migrants from all over the country. A mechanism to file a PIL must be established for the street vendors to seek redressal for confiscated goods. Alternate spaces should be allotted for their activities if the area has to be cleared of such activities. For example, the shift of Agra Market during the 2010 Commonwealth Games. Stricter laws and there enforcement is necessary so that illegal hawking is avoided and they do not seem a nuisance to the commuters. In this way, both parts of the society can live in harmony.

The Storm :: essays research papers

The Storm   Ã‚  Ã‚  Ã‚  Ã‚  The first rays of dawn shone upon my face. The sunlight illuminated the interior of my tiny yacht. Rising, I stood at the deck, watching the now sparkling blue sea. For the first time, I felt dwarfed by the vastness of the sea; my yacht was nothing compared to the sea. It was the second day of my cruise around the world, a silly challenge I had taken up in a moment of folly. Still I was determined to prove myself in my group of friends. Such an odyssey would gain my prestige rivaling that of a pop star. However, I had no idea what was to come later.   Ã‚  Ã‚  Ã‚  Ã‚  I scanned the morning skies for any cloud that might bring unwanted rain. There was none. Satisfied with my observation, I went into my cabin, and checked the weather instrument. All was fine, except that the surrounding air pressure was dropping quickly. I was not unduly alarmed. Air pressure fluctuated at sea and thus, I never realized what was about to come. Had I realized, I would have probably abandoned the original course and head for shore.   Ã‚  Ã‚  Ã‚  Ã‚  Around noon, the winds began to pick up. Hoping to gain a little more speed, I hoisted my sails. All was fine until a few moments later. The sky turned dark, rendering day into night. All around me, there was silence, except for the occasional howl of the wind. The sea and the sky blended as one; the whole area turned into night and clouds concealed the sun. The winds steadily grew stronger. Fumbling in the darkness, I searched for my torchlight, accidentally knocking over something.   Ã‚  Ã‚  Ã‚  Ã‚  It began to drizzle. Having found my torchlight, I made my way back to the steering wheel in the cabin, only to hear the cables snapping and see my mast collapse. The sea was now turbulent, with waves over three meters. The initial drizzle now turned into a heavy downpour, soaking the whole yacht. In the state of panic, I tried to radio for assistance. To my complete horror, I realized I had knocked the radio off the table earlier. It now laid broken on the floor, its circuits rendered unusable by the torrential rain. Now left with no option, I had to sit out the storm and pray that I would survive.   Ã‚  Ã‚  Ã‚  Ã‚  The rain steadily grew worse. Visibility was reduced so much the darkened skies, illuminating everything in their path.

Comparison & Contrast Essay Essay

Christianity and Confucianism are two religions. Although they are not the same in the aspect of their gods, popularity level and roots, they do have similarities, such as their name, derivation and age. The names Christianity and Confucianism both start with a C. However, we can dive deeper into that. Christianity, the name, was born out of the word Christ, part of the name / title Jesus Christ, an important figure to Christianity and its beginning. According to the religion, Jesus was a real person who was a messenger from God. Confucianism has Confucious in it. Confucious was also a real man (philosopher) that had created Confucianism. Both of these religions are not very modern. Some religions, such as Baha’i or Caodaism, came from the 19th and 20th centuries. Christianity and Confucianism, on the other hand, were created around the time of 500 BCE and 33 CE, respectively. Although there is an approximate 500 year gap between their creation dates, Christianity and Confucianism are both old religions. Also, Christianity and Confucianism are both monotheistic religions. In Christianity, followers believe in God, a figure who oversaw everything. Confucianists believe in Ti’en, or heaven. On the contrary, Christianity and Confucianism have their differences, too. Christianity is a religion followed in many parts of the world, including North America, Europe and Asia. Confucianism, though, is mostly used in Asia, or Oriental Asia to be more specific (China, Vietnam, etc). Catholicism has been widely spread, and it has, evidently, been done successfully. Confucianism has remained practised in the same region, and minimally practised outside of Asia. Furthermore, Christianity is the most widely-followed religion in the world, with over 2 billion followers, whereas Confucianism has around 6. 2 million. The difference is huge, with around 325 times more Christians than Confucianists. Another contrast between Christianity and Confucianism is their roots. Even though they were both old religions, as mentioned before, the countries that they were created in were different. Christianity was founded in Israel, more specifically Bethlehem, the birthplace of Jesus (just south of Jerusalem). Confucianism was founded in China by Confucious, who resided in the province of Lu in China. Despite having different gods, numbers of followers and roots, Christianity and Confucianism are similar in their name, derivation and age. They are both interesting religions, and although they do not have the same number of religionists, Christianity and Confucianism are important parts of many people’s lives.

Eymp3-5.4 Describe Methods of Educating Children

EYMP3-5. 4 Describe methods of educating children and adults in effective food management. It is now accepted that just putting healthy food down on a plate in front of children is not always the best way to help them eat healthy. There are other ways involved in food management. It is important for carer and for parents to understand how much food a child actually needs over the course of a day. Too much food can cause overweight for children even if it is ‘healthy’, similarly, to lacking food intake can cause children to be underweight.A good plan to help parents know how much food should be given to children is to prepare a table or chart sample for each day’s food and work out its overall calorie content using food labels. It’s helpful to see how much food children of different ages may require rather than just being told how many calories they need. It is also important for carer to be aware that ‘healthy drinks’ such as smoothies and frui t juices can be high in calories and so should be limited.It is now thought helpful for parents to be advised early by professionals to notice if that their children are either under- or overweight. Interestingly, few parents notice that that their young children are becoming overweight or underweight and often don’t realize it because of the way they think about how cuddly their child are. Parents of children over 3 years old need to realise that children should begin to look quite slim and by the age of 4 years the healthy profile of children is that they should look lean.There are now plenty of websites and leaflets from variety of organisations that can help parents understand what healthy weight is for their children. Using that website to identify if their children’s weight is not at the expected level for their height, it is also important that young children are not made aware of any problems as this can lead to emotional issues with food later in life.Ideally, food should be enjoyable for children and the environment should be comfortable when its meal times, where the focus is not only on food intake. Unfortunately for some children and their families, food can become a battleground and as a result a child may develop an issues relating to eating food such as food phobia. That’s why many children decided to eat specific food that they prefer and may not try out new foods. Therefore, carer and parents need to watch out for children who are becoming distressed by food.We also need to look out for children who are becoming worried about what they eat, as some dieticians have expressed worries that children are picking up adult concerns about being overweight. If you notice that child seems to have a hard time with food, it will be important to stay relaxed and not create a tense atmosphere. You can try giving food differently or include children in food preparation. If a this method does not work and parents report that they are als o having difficulties, it will be worth parents getting some professional help via their GP.

Ten Interview Tips for Green Card, Visa Applicants

Ten Interview Tips for Green Card, Visa Applicants Many immigration cases, including requests for green cards and visas for spouses, require interviews with officials from U.S. Citizenship and Immigration Services. How you handle the interview could determine whether you win or lose your case. Here are 10 tips for interview success: 1. Dress for the Occasion. It’s human nature that immigration officers will form an opinion about you by the way you look. You don’t need to rent a tuxedo, but dress as if this is an important day in your life because it should be. Don’t wear T-shirts, flip-flops, shorts or tight pants. Dress conservatively and look as if you’re ready for serious business. Go easy on the perfume or cologne, too. There’s no law that says you have to dress as if you’re going to church. But if you wouldn’t wear it to church, don’t wear it to your immigration interview. 2. Don’t Create Complications. Don’t bring items to the immigration center that may violate security or cause problems for guards using scanners at the door: pocket knives, pepper spray, bottles with liquids, large bags. 3. Show Up On Time. Arrive at your appointment early and ready to go. Being punctual shows that you care and that you appreciate the officer’s time. Get off to a good start by being where you’re supposed to be when you’re supposed to be there. It’s a good idea to come at least 20 minutes early. 4. Put Your Cell Phone Away. This is not the day to be taking calls or scrolling through Facebook. Some immigration buildings do not permit bringing cell phones inside anyway. Don’t annoy your immigration officer by having a cell phone ring during your interview. Turn it off. 5. Wait for Your Attorney. If you’ve hired an immigration lawyer to be there with you, wait until he or she arrives to start your interview. If an immigration officer wants you to do your interview before your attorney arrives, politely refuse. 6. Take a Deep Breath and Be Confident That You’ve Done Your Homework. You have done your homework, haven’t you? Preparation is the key to a successful interview. And preparation also helps reduce stress. If you need to bring forms or records with you, make sure you have them and make sure you know what they say. Know your case better than anybody else. 7. Listen to the Officer’s Instructions and Questions. Interview day can get tense and sometimes you can forget to do the simple things like listening. If you don’t understand a question, politely ask the officer to repeat it. Then thank the officer for repeating it. Take your time and think about your response. 8. Bring an Interpreter. If you need to bring an interpreter to help understanding English, bring someone who is fluent and trustworthy to interpret for you. Don’t let language be a barrier to your success. 9.Be Truthful and Direct at All Times. Don’t make up answers or tell the officer what you think he wants to hear. Don’t joke with the officer or try to be evasive. Don’t make sarcastic remarks - especially about legally sensitive matters, such as drug use, bigamy, criminal behavior or deportation. If you honestly don’t know the answer to a question, it is much better to say you don’t know than to be untruthful or defensive. If it’s a marriage visa case and you’re interviewing with your spouse, show that you’re comfortable with each other. Be prepared for questions that may be specific and somewhat intimate about each other. Above all, don’t argue with your spouse. 10. Be Yourself. USCIS officers are trained and experienced in detecting people who are trying to be deceptive. Stay true to yourself, be genuine and stay honest.

Astro-Hoaxes You Shouldnt Take Seriously

Astro-Hoaxes You Shouldnt Take Seriously Every year we see stories about how Earth is going to be hit by an asteroid, or that Mars will be as big as the full Moon, or a NASA probe has found evidence of life on Mars. In fact, the list of astronomy hoaxes is never-ending. One way to find out whats really happening is to check out the debunking site Snopes. Their writers are usually on top of the latest stories, and not just in weird science. Earth as a Target: Maybe, but Not the Way You Think The recurring story about Earth and an incoming asteroid  usually shows up in the supermarket press, often with a projected date, but few other details. It almost always cites NASA, but doesnt name a scientist who is making the prediction. In addition, the story rarely mentions amateur astronomers and their observations. There are thousands of these people around the world watching the skies, and if an incoming asteroid were to be on a collision course with Earth, theyd see it (unless it was really quite small). It is true that NASA and a world-wide group of both professional and amateur observers are monitoring the space near Earth for any possible Earth-crossing asteroids. Those would be the most likely types of objects to pose a threat to our planet. Announcements of Earth-crossing or Earth-approaching asteroids would show up at the NASA Jet Propulsion Laboratory Near Earth Object Program web page. And  such objects are usually spotted pretty far in advance. The known Potentially Hazardous asteroids have very, very small chances of colliding with Earth in the next 100 years; its less than one tenth of one percent of a chance.  So, the answer to whether or not theres an asteroid homing in on Earth is No. Just no. And, for the record, supermarket tabloids are not scientific journals. Mars Will Be as Big as the Full Moon!   Of all the astronomy hoaxes to circulate on the web, the idea that Mars will look as big as the full Moon on some given date is one of the most inaccurate. The Moon lies 238,000 miles away from us; Mars never gets closer than 36 million miles. Theres no way they can look the same size, not unless Mars wants to get a lot closer to us, and if it did, it would be pretty catastrophic. The hoax began with a poorly worded email announcing that  Mars - as seen through a 75-power telescope - would look as big as the full Moon would look to the naked eye. This was supposed to occur in 2003, when Mars and Earth were closest to each other in their orbits (but still more than 34 million miles apart). Now, the same rumor comes around every year. No matter where we are in our orbits with respect to each other, Mars will look like a small point of light from Earth and the Moon will look big and lovely. NASA Is (Not) Hiding Life on Mars The red planet Mars currently has two working rovers on its surface:  Opportunity and Curiosity. They are sending back images of rocks, mountains, valleys, and craters. Those images are taken during daylight hours under all kinds of lighting conditions. Occasionally an image shows a rock in the shadows. Due to our propensity to see faces in rocks and clouds (a phenomenon called pareidolia), its sometimes easy to see a shadowy rock as a form, a crab, or a statue of a debutante. The infamous Face on Mars turned out to be a rocky bluff with shadows that looked like eyes and a mouth. It was a trick of light and shadow playing across rock outcrops and cliffs. Its like the Old Man of the Mountain in New Hampshire in the United States. It was a rock overhang that, from one angle, looked like an old mans profile. If you looked at it from another direction, it was just a rocky cliff. Now, because it cracked and crashed to the ground, its a pile of rock. There are already some pretty interesting things on Mars that science can tell us about, so theres no need to imagine fantastic creatures where only rocks exist. And, just because Mars scientists debunk the existence of a face or a rock that looks like a crab does not mean theyre hiding life on Mars. If they had found any shred of evidence of living beings on the red planet now (or in the past), it would be huge news. At least, thats what common sense tells us. And common sense is an important factor in doing science as well as exploring the universe.

Alice in Wonderland

As the Cheshire-Cat appears and sits on a limb of a tree with his grinning face while Alice is walking in the forest he explains to her that everyone in wonderland is mad even Alice, which is why she is there. Alice did not agree with the Cheshire-Cat but continued on her way to see the March Hare anyways. Being mad or crazy does not always make a person bad. In fact the Cheshire-Cat was right, all the people in Wonderland were indeed mad and they were all there for that reason. In every classic story there are good characters versus bad characters. In the book, Alice in Wonderland written by Lewis Carroll, there is no exception. The characters Alice, the White Rabbit, and the Cheshire-Cat are all positive characters in the story and the Queen of Hearts is the villain or the negative character in Wonderland. Positive characters can be identified in the story of Alice in Wonderland by their personalities and how each character interacts with one another. Lewis Carroll only made one distinctive negative character and the rest he made either positive characters or characters that are Just in the middle. Most of the characters in the ook are middle characters that do not have a good or bad sense of personality. Negative characters can be identified by color and personality as well. The Queen of Hearts for instance is represented by the color red with represents fury and anger. That describes the Queen perfectly. Alice is a positive character in the story of Alice in Wonderland. She is the main character of the story. Lewis Carroll does a good Job of portraying Alice as a young curious and well mannered lady. Youth and innocence can describe Alice as a positive character. Throughout the whole story Alice gets onfused quit easily when talking to the other people in Wonderland, the Mad Hatter and the Caterpillar especially. Although she is in an obscure and crazy world, Alice keeps her cool for the most part and tries to keep her senses. In the world of Wonderland, however, being sane is mad, which allows Alice to fit right in with the others (From Alice on Stage). The White Rabbit was made to contrast Alice in every way. He is timid, old, punctual, and often nervous. The White Rabbit can be seen as a positive character because he is white in color, also because he is somewhat helpful. Although he is shy and nervous he does not do anything that would make him be considered a negative character. I would say he is somewhat of a mediator, neither positive nor negative. The White Rabbit is significant in the story of Alice in Wonderland in order to understand Alice more (From Alice on Stage). Most unique of them all is the Cheshire-Cat. When Alice first comes across the Cheshire-Cat he is in the house of the Duchess and is grinning very widely. From the way he is first described I thought that he was going to be a negative character in the story. His grin seemed some what villainous and because he was mysterious led to the conclusion he was a negative character. After the book goes on the Cheshire-Cat is very calm and sensible in the mad world of Wonderland. He helps Alice when she need someone to talk to and when she has questions about Wonderland. The Cheshire-Cat is the most knowledgeable about Wonderland and fits right in when it comes to craziness (Spark Notes from Alice in Wonderland). Queen of Hearts. Some of the other characters have their moments of rudeness or snappy ways but none of them can be identified as complete negative characters esides the Queen of Hearts. When we first meet the Queen she comes into the yard yelling orders at everyone and being very rude. From the beginning you can tell that the Queen has anger and fury within her. Because she is red in color she can be identified as negative. Red usually has a bad connotation and is usually associated with anger and fire or fury. She makes irrational decisions, most of them affecting everyone but herself. Everyone in her court is afraid of her because she is known for prosecuting and beheading anything and anyone who gets in her way (From Alice on Stage). Of all the characters in Alice in Wonderland the Queen of Hearts and Alice are the most significant. I would not say that in this story there is a hero or villain, but Just positive and negative characters. A lot of the characters in the story were middle characters that had no sense of good or bad, they were Just mad. Everyone in Wonderland was mad, including Alice, that is why she ended up in Wonderland. Lewis Carroll defined each character using their personalities. The Queen of Hearts impatient, loud, and obnoxious and Alice is curious, sensible, and has a sense of uperiority.

History 16 Essay Example | Topics and Well Written Essays - 250 words

History 16 - Essay Example The movie specifically dwells on political happenings that were informing the decision making process of the president during the periods of the Cuban Missile Crisis (Kennedy, 45). It is of critical importance to note that the movie â€Å"Thirteen Days† is historically accurate. There are several circumstances captured in the movie that qualifies it for historical accuracy. For instance, the movie depicts one of the periods in history when the president of America, President John F Kennedy met with one of the Soviet ambassadors. This meeting took place at the Justice Department and it is a historical reality. The meeting involved the president and Anatoly Dobrynin ad it took place a certain evening of the 27 October 1962 (Ponting, 37). This makes the movie â€Å"Thirteen Days† historically accurate. It is important to note that the movie may be important to the students in several aspects. It equips the students with knowledge regarding conflict resolution. This is critical in ensuring that each every student becomes well informed in matters dealing with such conflicts in the society. The movie also focuses much on the issue of leadership (Ponting, 53). This is crucial for students since it equips them with the requisite skills and knowledge pertaining to leadership. It sheds more light on how to deal with political unrest relevant to the leaders’ personalities and behavior. This is critical to such students who may have interest of becoming political leaders in

Management Info Systems Individual Work wk11 Essay

Management Info Systems Individual Work wk11 - Essay Example DSS are basically correlation or collaborative computerized systems with a motive to help the organization or companies use and arrange/organize large amount information in form of images or text files or any other format and communication techniques, data or statistics or different type of models to complete the process of decision making. Now by using DSS, this results in rapid decisions, more efficient and effective ones, makes more strong communication and interaction with in organization, satisfies and give more strong arguments and evidence to strengthen the decision and take less time with providing many different views to the case (Power 2015; Decision Support Systems 2015). Whereas some consequences of DSS might be there like to much dependence or automated or computerized system , minimize the manual work that reduces the skills of workers and can easily make computer responsible for any mistake and no one on the responsibility. Various decision support systems include EISs, GSSs and GISs. Executive information system (EIS) is specially designed system to make decisions at executive levels. It makes easy way to for the organization to achieve their targets and make efficient decisions at executive level. It’s very hard to have an eye on every function or activity of your organization and on the other hand you cannot ignore it as well. So EIS supports you in this way to get information so you take the decision at CEO level and not only at top level but you can also get support from EIS at other management levels too. EIS helps to design and support the activities involved at senior level like goal marking, strategy making, make shift plans and c rises management. EIS has some prominent advantages as it’s very easy for the top hierarchy as not a very professional computer skilled knowledge is required.Information and data is better and easy to understand.EIS makes quick decisions and helps the executives in efficient

CIPS Legal Aspects - Assignment Two Essay Example | Topics and Well Written Essays - 3000 words

CIPS Legal Aspects - Assignment Two - Essay Example The letter of intent sent out by QSC may not initially be binding upon the parties in their entirety. However, it could be interpreted as binding on the parties if it closely resembles a contract. The letter of intent in this case has clearly specified that the binding terms of the contract would be QSC’s and the formal contract prepared by the procurement team is also in accordance with QSC’s terms. Letters of intent have traditionally been held to be non binding. For example, in the case of Turiff Construction Ltd v Regalia Knitting Mills Ltd2 it was held that a letter of intent will have two characteristics (a) it will express the intent to enter into a contract in the future and (b) it will itself create no liability in reference to the future contract. This would at the outset, suggest that QSC’s letter of intent specifying that its own contractual terms will prevail, may not have binding force. But in the Turniff Construction case, the Court nevertheless up held the contractual obligations associated with the letter of intent, on the basis of the facts in the case. In the case of British Steel Corporation v Cleveland Bridge and Engineering Co Ltd3, while it was held that while no contract was created based on the letter of intent itself, liability was nevertheless imposed. The Court in this instance pointed out that both the parties had expected a formal contract to eventuate, therefore work commenced after the issue of the letter of intent - if followed by a contract - â€Å"will be treated as having been performed under that contract.†4 This was also affirmed by Neill LJ in Monk Construction Ltd v Norwich Union Life Assurance Society5, in making a general statement that a contract may come into existence following a letter of intent, depending upon the individual circumstances of the case. According to HH Judge Thornton in A.C. Controls v British Broadcasting Corporation, â€Å"in construing and giving effect to a letter of intent,

Dyson Casestudy Essay Example | Topics and Well Written Essays - 1250 words

Dyson Casestudy - Essay Example Strategic capabilities Dyson was operating in a very competitive environment. This called for the need to introduce new frameworks and innovations that would see the company survive in the market. James Dyson believed in patents. He always ensured that whatever new form of technology he used was protected by patent laws he did this so as to ensure that his designs and innovations are not copied by the competitors. Dyson also analyzed the market to establish the true market requirements. With this information, he was able to devise a product that would meet all the market requirements and satisfy them (Bessant & Tidd, 2011, p. 267). Dyson was also involved in a move that raised numerous criticisms in its home country, the United Kingdom. James Dyson decided to move its manufacturing plant from United Kingdom to Malaysia and China. This move was to ensure that the company stays competitive. The cost of production in the home country became too much and the move was to ensure that the c ost of production was minimized which will in turn lead to an increase in the amount of profit that was generated. The move to Malaysia, according to James Dyson, was so that they could have a testing facility close to their suppliers, of whom were all located in the eastern countries. This move was aimed at increasing efficiency in the company. However, the move resulted in the loss of hundreds of jobs in the United Kingdom. Imitation Competition is very stiff in the current market. This therefore means that the competitors of the company may try to imitate their biggest rivals in a bid to increase their sales. Due to the fact that James Dyson believed in patent protection so much, it became difficult for other competitors to imitate the company’s products. In my opinion therefore, I think that Dyson’s capabilities could be difficult to imitate. This is because James Dyson has studied school of arts. This therefore means that his ideas and innovations are very unique due to high innovative nature that he is capable of (Witcher & Chau, 2010, p. 79). I therefore think that the competitors may only be able to imitate Dyson’s capabilities in the design level. This is because the competitors will only get to see the product after it has been launched in the market. Dyson always ensures that all its secrets in the production line remain to be just secrets. This is also ensured by the manner in which security within the plant is handled. For starters, every door within the company is opened using a thumb print scanner. However much this is the case, there are still some areas of the company that are regarded to be off limits. That is, there are areas that not everybody is allowed to go in to. Furthermore, all of Dyson’s designs, technologies and innovations are protected by patent laws. This prohibits the competitors from copying any of their designs. As a result, Dyson’s products come out as unique and original designs. This has m ade it extremely impossible for the competitors to imitate anything with regards to Dyson’s products (Thompson & Martin, 2010, p. 167). Distinctive capabilities Dyson has over the years emerged to be at the top of its market. All this is owed to the fact that the company has several unique capabilities and qualities that help in ensuring the company remains competitive in nature. I my opinion, I think James Dyson’s unique ability to come up with new designs and innovations for the

Nokia in Singapore Essay Example | Topics and Well Written Essays - 1000 words

Nokia in Singapore - Essay Example Commitment towards environmental protection. Nokia got ISO 14001 certification for its Singapore office for its provision of sales, marketing and support services for mobile phones, network infrastructure, Internet security and home communications businesses in the Asia Pacific region. Operators - customised cell phones For the operators, Nokia will customize handsets, whether in terms of co-branding campaigns, in their looks or uploading an operator's software or user interface into the phones at the factory Extensive network with the dealers and operators which provides a very strong and effective supply chain. The alliances with the suppliers, relationship with customers through the online surveys, cooperation with service providers to manufacture custom made phones are all some of the key factors that make Nokia the market leader. Fourth quarter 2007 net sales increased 120% to EUR 670 million, compared with EUR 305 million in the fourth quarter 2006. Net sales were driven primarily by strong volume growth in Enterprise Solutions device business, especially from the Nokia E65, Nokia E90 and Nokia E51, compared to the fourth quarter 2006. Mobile Phones operating profit grew 48% to EUR 1.9 billion, compared with EUR 1.3 billion in the fourth quarter 2006, with an operating margin of 25.0% (17.8%)... Extensive network with the dealers and operators which provides a very strong and effective supply chain. The alliances with the suppliers, relationship with customers through the online surveys, cooperation with service providers to manufacture custom made phones are all some of the key factors that make Nokia the market leader. Global market positioning as a very technically strong product. Hence, Nokia has more sales in its entry level models. Extensive research and development of new models to focus on the expectations of the customer. For example, Nokia has introduced its clamshell models to satisfy the changing customer preferences Customer care and support centres across the world to provide customer solutions Continuous growth in market share and net sales. Though the net sales stagnated a bit in 2007, Nokia has managed to increase its net sales by introducing more sophisticated models. 5. Past performance* Increase in sales globally by 40% in the year 2007 which has helped to consolidate the position of Nokia as the undisputed market leader Debt-to-equity (gearing) ratio is -61% up to December 31st, 2007 compared to -68% as of December 31st, 2006 Market share for is 40% (fourth quarter 2007), 39% in the third quarter 2007 and 36% in the fourth quarter 2006 Growth in net sales from 7.1 billion to 7.4 billion in the fourth quarter 2006 and 2007 respectively Fourth quarter 2007 net sales increased 120% to EUR 670 million, compared with EUR 305 million in the fourth quarter 2006. Net sales were driven primarily by strong volume growth in Enterprise Solutions device business, especially from the Nokia E65, Nokia E90 and Nokia E51, compared to the fourth quarter 2006. Operating margin of 15.9%, up sequentially from

CIPS Legal Aspects - Assignment Two Essay Example | Topics and Well Written Essays - 3000 words

CIPS Legal Aspects - Assignment Two - Essay Example The letter of intent sent out by QSC may not initially be binding upon the parties in their entirety. However, it could be interpreted as binding on the parties if it closely resembles a contract. The letter of intent in this case has clearly specified that the binding terms of the contract would be QSC’s and the formal contract prepared by the procurement team is also in accordance with QSC’s terms. Letters of intent have traditionally been held to be non binding. For example, in the case of Turiff Construction Ltd v Regalia Knitting Mills Ltd2 it was held that a letter of intent will have two characteristics (a) it will express the intent to enter into a contract in the future and (b) it will itself create no liability in reference to the future contract. This would at the outset, suggest that QSC’s letter of intent specifying that its own contractual terms will prevail, may not have binding force. But in the Turniff Construction case, the Court nevertheless up held the contractual obligations associated with the letter of intent, on the basis of the facts in the case. In the case of British Steel Corporation v Cleveland Bridge and Engineering Co Ltd3, while it was held that while no contract was created based on the letter of intent itself, liability was nevertheless imposed. The Court in this instance pointed out that both the parties had expected a formal contract to eventuate, therefore work commenced after the issue of the letter of intent - if followed by a contract - â€Å"will be treated as having been performed under that contract.†4 This was also affirmed by Neill LJ in Monk Construction Ltd v Norwich Union Life Assurance Society5, in making a general statement that a contract may come into existence following a letter of intent, depending upon the individual circumstances of the case. According to HH Judge Thornton in A.C. Controls v British Broadcasting Corporation, â€Å"in construing and giving effect to a letter of intent,

Nokia in Singapore Essay Example | Topics and Well Written Essays - 1000 words

Nokia in Singapore - Essay Example Commitment towards environmental protection. Nokia got ISO 14001 certification for its Singapore office for its provision of sales, marketing and support services for mobile phones, network infrastructure, Internet security and home communications businesses in the Asia Pacific region. Operators - customised cell phones For the operators, Nokia will customize handsets, whether in terms of co-branding campaigns, in their looks or uploading an operator's software or user interface into the phones at the factory Extensive network with the dealers and operators which provides a very strong and effective supply chain. The alliances with the suppliers, relationship with customers through the online surveys, cooperation with service providers to manufacture custom made phones are all some of the key factors that make Nokia the market leader. Fourth quarter 2007 net sales increased 120% to EUR 670 million, compared with EUR 305 million in the fourth quarter 2006. Net sales were driven primarily by strong volume growth in Enterprise Solutions device business, especially from the Nokia E65, Nokia E90 and Nokia E51, compared to the fourth quarter 2006. Mobile Phones operating profit grew 48% to EUR 1.9 billion, compared with EUR 1.3 billion in the fourth quarter 2006, with an operating margin of 25.0% (17.8%)... Extensive network with the dealers and operators which provides a very strong and effective supply chain. The alliances with the suppliers, relationship with customers through the online surveys, cooperation with service providers to manufacture custom made phones are all some of the key factors that make Nokia the market leader. Global market positioning as a very technically strong product. Hence, Nokia has more sales in its entry level models. Extensive research and development of new models to focus on the expectations of the customer. For example, Nokia has introduced its clamshell models to satisfy the changing customer preferences Customer care and support centres across the world to provide customer solutions Continuous growth in market share and net sales. Though the net sales stagnated a bit in 2007, Nokia has managed to increase its net sales by introducing more sophisticated models. 5. Past performance* Increase in sales globally by 40% in the year 2007 which has helped to consolidate the position of Nokia as the undisputed market leader Debt-to-equity (gearing) ratio is -61% up to December 31st, 2007 compared to -68% as of December 31st, 2006 Market share for is 40% (fourth quarter 2007), 39% in the third quarter 2007 and 36% in the fourth quarter 2006 Growth in net sales from 7.1 billion to 7.4 billion in the fourth quarter 2006 and 2007 respectively Fourth quarter 2007 net sales increased 120% to EUR 670 million, compared with EUR 305 million in the fourth quarter 2006. Net sales were driven primarily by strong volume growth in Enterprise Solutions device business, especially from the Nokia E65, Nokia E90 and Nokia E51, compared to the fourth quarter 2006. Operating margin of 15.9%, up sequentially from

Great Expectations Essay Example for Free

Great Expectations Essay Magwitch is simply portrayed as an evil man chasing a little boy while in the Lean version we get to learn a little more about Magwitch and can empathise with him more. The 1946 Lean version incorporates both characterisation and maintaining the audiences interest (done through dialogue rather than just one dramatic word). Therefore, I would argue it is more effective. The sound effects used in both films are dramatic and each has moments where the sounds used are more effective than the other film. For example, Leans film makes use of trees creaking, wind whistling, a short sharp scream and loud lonely bird calls. These sounds build up the effect of loneliness and solitude surrounding Pip. This is effective because it allows the audience to become emotionally attached to the character which makes it more dramatic when Pip meets Magwitch. On the other hand, the 1999 version of the film makes use of heavy breathing and very loud sudden bird calls. These sound effects are mote dramatic than the other films effects because the birds and heavy breathing are very loud and upfront rather than subtle. They really add to the scene and so I believe both the films have equally effective sound effects. A heavy use of symbolism is evident in both films. In the Lean version some symbolism used includes the book at the beginning. This represents that a story is about to be retold and the pages of the book turning suggest that the audience are being immersed into a story. The book may also be a subtle tribute to Dickens from Lean who acknowledges that the film is based on a novel. In fact, Lean tries to remain faithful to some of Dickens descriptions such as the horizontal lines in the sky. The shot of Magwitchs dirty skin is also an interesting use of symbolism. This is very effective because not only does it introduce us to Magwitchs circumstances but it also helps develop an alternate side to him. The dirt on his skin not only suggests that he is different underneath but also shows that he has been through a lot. The contrast in colouring between Magwitchs dark hand and Pips pale skin also reiterates how Magwitch is more evil and Pip is vulnerable. It is very effective because it has many purposes and is done very subtly. There is also symbolism in the later film and an interesting example is the birds flying in the sky. The quick transition from Pips face to the flying birds suggests to the audience that something terrible is happening. The timing of the cut suggests that the birds caws are covering what would be the boys screams. There is also the symbolism in that birds are free and can fly away from trouble while Pip is limited and can not get away so easily. I would argue that there is more important symbolism that has more purposes in the Lean version because there is a tribute to Dickens and it is used to develop the characters and plotline while the later film mainly uses symbolism for dramatic effect only. One way in which the earlier version is very good is in the use of the camera. One place where it is very effective is when there is a long shot panning behind a tree in a graveyard it is possibly a point of view shot. This not only sets the scene and establishes the background due to the long-shot but also creates the feeling that the audience are hiding and watching the boy. This makes them wonder what will happen to the boy as the audience will not know at this moment whether the character whose view we are taking has good or bad intentions. There is editing where there is flicking from one shot to another and this builds tension and creates confusion. This is used in the dialogue between Pip and Magwitch to show the urgency of the situation. Between this rapid editing the shots are mainly extreme close ups of Magwitchs face to create fear and close-ups of Pip so his emotions are very clear to the audience. The 1946 film has a lot of variations in shot however; the 1999 film mainly uses point of view and mid-shots which are interesting because they allow the audience to stay close to what is going on. Yet the variety in the Lean film keeps the audiences interest engaged. There would not have been a choice at the time the film was made but because the film is in black and white it is often very striking as the black white and grey seem minimalist but they still strongly contrast. Lean uses the black and white to create stark contrasts in the sky and background to emphasise the eeriness and loneliness of the setting. So although he can not make full use of the colour that the later film can Lean uses the contrasts in symbolism. Overall, I would say that although both films have very good openings the earlier one has more ways that make it a better introduction to the story as a whole. Generally I feel that the Lean film has shots that allow for more characterisation and development of plot while also making the vital dramatic impact that is imperative to retain the interest of an audience. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Effect of Azadirachtin on Insects

Effect of Azadirachtin on Insects INTRODUCTION Humans have always been in direct competition with a myriad of insects, pests from our ancestral beginning. This competition for food with insects intensified when humans began to cultivate plants converting the natural ecosystem to an agroecosystem. Also insects serve as vectors of various diseases caused by bacterial, filarial nematode, protozoans and viruses. Therefore control of insects posed a major concern for the development of the economy. In 1939, the discovery of insecticidal properties of DDT (Dichlorodiphenyl trichloroethane) by Paul H. Mueller changed the scenario of pest management. During World War 2 DDT was extensively used to prevent epidemics of several insect vectored diseases such as yellow fever, typhus elephantiasis and malaria. This drew attention to the possibilities of more synthetic insecticides and as a result the use of pesticides in various arenas soared from 1940-60, complete reliance on pesticides intensive pest management was leading agriculture on a à ¢â‚¬Å"pesticide treadmill†. The overreliance on synthetic pesticides from late 1940s to mid-1960 was referred to as â€Å"Dark Ages† of pest control. The cheapness and effectiveness of synthetic insecticides threw natural compounds into shade. But very soon other shades also began to appear. In 1962, the appearance of book â€Å"Silent Spring† (by Rachel Carison) showed that pesticide residues were building up in ecosystem with detrimental effects on wildlife and beneficial insects. Due to extensive and intensive use, misuse and abuse of insecticides the following problems were becoming prominent and intolerable (ecological backlashes): Development of insecticide resistance- many insects started developing resistance against pesticides which increased the cost of management. Due to killing of natural controlling agents, the phenomenon of pest resurgence became more evident. Also minor pest were achieving the status of major pest i. e. secondary pest outbreak due to significant decline in its natural enemy (predators and parasites). Ecological imbalance due to poisoning of all the realms of environment. Increase in the concentration of hydrochlorinated insecticide in food chain. Intolerable residues on the food made the food obtained after such treatment uneconomical as it became unfit for consumption and unfit for exports due to high toxic residues. Killing and harmful effects on Non target organisms became more prominent (like birds, fishes and other wildlife). Overviewing these effects, there was an utmost need for the development of environmentally sound management practices. This lead to the idea of Integrated Pest Management (IPM) . A panel of experts put the concept of IPM in 1968. IPM as defined by FAO is a system which in consideration with the present environment and pest population dynamics, integrates all the sustainable techniques of pest management as compatible a manner as possible and maintain the population of pest below the level which can cause economic damage (i. e. below economic injury level). The approach is to minimize the dependence on insecticides and maximize the use of ecofriendly methods so as to cause minimum damage to the environment. Botanical pesticides, thus is an very important component of IPM as They are easily degradable. Dont affect non target organisms, natural controlling agents such as predator, parasites. Dont form residues And has no harmful effect on humans as they are very specific in action. Botanical pesticides refer to the use of chemical or organic compound produced by plants, plant products, which have harmful effects on the growth, development and survival of insect pests. Plants are a rich source of such organic compounds. HISTORY The practice of utilizing the derivatives of plant i. e. botanical pesticides in agriculture dates at least two millennia back in ancient China, Egypt, Greece and India. Even in North America and Europe, the documented use of botanicals extend back more than 150 years before the discovery of major class of synthetic chemical insecticides (OP, carbamates and pyretheroids) in mid 1930s to 1950. It is very clear from the recent history that the chemical insecticides have essentially relegated the botanical pesticides from an important role in agriculture to a trivial position in the market among various crop protection strategies. The total number of 20 phylochemicals is estimated to be 500000, so far only 10000 of these have been isolated. At present four major types of botanicals are being used for the control of insects. These include: Pyrethrum Neem (Azadirachtin). Rotenons. Essential oils. Others are in limited use like Ryania, Nicotine, Sabdella. Whereas Nicotine, Rotenene, Natural Pyrethrins constitute the outstanding example of older botanicals, extracts and compounds from the Neem tree (A. indica) have emerged as the most prominent phytochemical pesticides in recent years. Among the various biologically active compounds that can be extracted from the Neem tree like- triterpenoid, phenolic compounds, carotenoids, steroids, ketones; the tetranortriterpenoid azadirachtin has been the most extensively studied pesticide as 1) it is relatively abundant in Neem kernels. 2) has biological activity on a wide range of insects. PLANT SECONDARY METABOLITES Plants produce a large, diverse array of organic compounds that appears to have no function in growth and development. These substances are known as SECONDARY METABOLITES or secondary products or natural products. Secondary metabolites differ from Primary metabolites (amino acids, nucleotides, sugars, acyl lipids) as: They have no direct roles in photosynthesis, respiration, protein synthesis etc They have restricted distribution in plant kingdom. In a seminal paper Fraenkel stressed the role of secondary metabolites as defense system against insects, pests and other natural enemies. Though they play no role in growth and metabolism they play important ecological role in plants: They protect plants against being eaten by herbivore and being infected by microbial pathogen. They serve as attractants for pollinators and seed dispersing animals and as agents of plant-plant competition. Because of their ecological role, plant secondary metabolites are classified as ALLELOCHEMICALS, a term coined by WHITTAKER. An allelochmical is defined as a non nutritional chemical produced by an individual of one species that affects growth, health, behavior, population ecology of another species. Plants produce an astonishing array of Secondary metabolites. Even a single plant species may produce an extensive pharmacopeia of recondite chemicals. Periwinkle for example contains about more than 100 monoterpenoid indole alkaloids. It has been estimated that plant kingdom synthesizes hundreds of thousands of different secondary metabolites. The no of identified compounds now exceeds 10000. Secondary metabolites as plant defense is result of co evolution between plants and herbivores Plant secondary metabolites can be divided into three chemically distinct groups: TERPENES PHENOLICS NITROGEN CONTAINING COMPOUND TERPENES The terpenes constitute the largest class of secondary products . the diverse substances of this class are generally insoluble in water. They are biosynthesized from acetyl coA. Terpenes are classified by no of five carbon units they contain as: Monoterpenes: Contain 2 five carbon skeleton Sesquiterpenes: Contain 3 five carbon skeleton Diterpenes: Contain 4 five carbon skeleton Triterpenes: 30 carbons Tetraterpenes: 40 carbons Polyterpenoids: (C5)n,where n>8 Some terpenes have role in growth and development Terpenes defend against herbivore in many plants. Terpenes are toxins and feeding deterrentsto many plant feeding insects, thus they appear to play important defensive role in plant kingdom and protection of agricultural crops. Examples of important Terpenes: PYRETHROIDS: These are monoterpenoid that occurs in leaves and flowers of Chrysanthemum species show very striking insecticidal activity. Both natural and synthetic pyrethroids are popular ingredients in commercial insecticide because of their low persistence in the environment. Pyrethrum is the predominant botanical in use accounting for 80% of global botanical insecticide. ESSENTIAL OILS: These are the mixture of monoterpene and sesquiterpene that lends a characteristics odor to the foliage . e. g Menttholin Peppermint oil and Limonenein lemon oil are monoterpenes. Essential oils have well known insect repellent properties. They are frequently found in glandular hairs and serve to advertize the toxicity of plant repelling potential. Phytophagus insects even they take a trial bite. VOLATILE TERPENES: In corn wild tobacco certain monoterpenes and sesquiterpenes are produced and emitted only after insect feeding has already begun. These substances prevent oviposition and kill plant feeding insects and so help in controlling further damage. These also attract natural enemies of plant feeding insects so promise a sound means of pest control. LIMNOIDS: These are a group of nonvolatile Triterpene. Among these the most powerful deterrent to insects feeding known is Azadirachtin. It is a complex limnoid from Neem tree which is feeding deterrent to some insects at as low as 50ppm and it exerts a variety of toxic effect. It has considerable potential as a commercial insect control because of its low toxicity to mammals. PHENOLICS Plants produce a variety of secondary products that contain a phenol group, these are called phenolic compounds. Plants phenolics are a chemically heterogeneous group of nearly 10000 compounds . many of these serve as defense compounds against herbivores. The release of phenolics into soil limits the growth of other plants. LIGNIN a highly branched polymer of phenylpropanoid group has significant protective function in plants. Its physical toughness deters feeding by insects and chemical durability makes it relatively indigestible. The flavoids are one of the largest classes of plants phenolics e. g. anthocyanins, flavones etc. Anthocyanins are colored flavonoids that attract insects to flower and fruits by providing visual and olfactory signal. Flavonoids protect against damage by UV light. Tannins deter feeding by herbivores and it also act as feeding repellents to a great diversity of insects NITROGEN CONTAINING COMPOUND A large variety of plant secondary metabolites have nitrogen in their structure. This category includes well known defense against phytophagus insects as alkaloids and cyanogenic glycosides,glucosinolates. ALKALOIDS: These are a large family of more than 15000 nitrogen containing secondary metabolites with a heterocyclic ring. Several different types including nicotine and its relative are derived from ornithine . Most alkaloids now function as defenseagainst their predators because of their toxicity and deterrence capability. Alkaloids increase in response to initial damage fortifying against further damage e. g. wild tobacco produces higher level of nicotinefollowing damage by tobacco caterpillars. CYANOGENIC GLYCOSIDES: These are not toxic themselves but are readily broken down to give off volatile poisons; well known poisonous gas Hydrogen cyanide. When the leaf is damaged due to insects feeding on it, the cell content of different tissue mix and HCN is formed. HCN is a fast acting toxin that inhibits metalloprotiens such as iron containing cytochrome oxidase; a key enzyme of mitochondrial respiration, thus affecting physiology of insects. Thus presence of cyanogenic glycosides deters feeding by insects. GLUCOSINOLATES: A Class of plant glycosides that break down to release volatile defensive substances, also called Mustard oil glycosides. Found principally in the Brassicaceae and related plant families, where glucosinolates give off compounds responsible for smell and taste of vegetables like cabbage, cauliflower, mustards etc. These compounds function in DEFENCE as toxin and feeding repellent. But certain insects are adapted for feeding on glucosinolate containing plants without ill effects. For example glucosinolates serve as stimulant for Cabbage butterfly for feeding and egg laying and isothiocyanates serve as volatile attractants. PLANT PROTIENS: Certain plant protein also interfere with insect digestion, for example plants produce LECTINS,defensive proteins that bind to epithelial cell lining digestive tract and interfere with nutrient absorption. The best known anti digestive proteins in plants are protein inhibitors found in legumes, tomatoes, and other plants. After entering herbivores digestive tract they interfere with protein digestion, as a result insects suffer reduced rates of growth and development. THE NEEM TREE, PROPERTIES AND DISTRIBUTION The Neem tree also known by names like Indian Lilac, Margosa tree is an evergreen fastgrowing tree belonging to the order â€Å"Rutales† and family â€Å"Meliaceae†. The genus Azadirachta indica was described by A. juss in 1830. DISRIBUTION Neem tree is indigenous to Indian Subcontinent from where is has spread to many Asian and African countries such as Pakistan, Bangladesh, Mynamar, Sri Lanka, Thailand, Indonesia, Malaysia, Singapore, Iran, Yemen, Australia, New Guinea, Nigeria, Fizi, Tanzania, Madagascar, USA, Latin America, Germany, France, Portugal, Spain and UK. It is now grown in most tropical and sub-tropical parts of the worls. The origin of A. indica is not very clear. Some say that is has originated from Burma whereas others point it to south India. It is considered that it has originated from south-eastern and southern Asia. In Indonesia Neem exists in low lying Northern and Eastern parts of java. In Philippines it was introduced from India, Africa. Ketkar (1967) reported about 14 million trees in India. There are more than 20 million trees available in entire India. In Africa Neem was introduced from India and is concentrated in a belt stretching across the African continent from Somalia to Mauretania. In America Neem trees are prominent in Haiti, Surinam and propagation has started in Brazil, Puerto Rico, Cuba and Nicaragua. Neem trees also grow in our neighbouring countries, Middle East, Saudi Arabia and Yemen. HABITAT Neem tree is a fast growing sclerophyllous tree. It grows well in humid to semi-humid climate. It thrives well at altitudes upto 700-800m above the sea level. Neem trees are hardy and are able to grow in severe drought condition also. They thrive well in regions with less than 500 mm annual rainfall and upto 2500 mm annual rainfall. Neem tree exist in poor, shallow, sandy and stony soil. It also grows in black cotton soil in India. Neem tree can flourish in warm to very hot climates. It grows well between 21-320c temperatures but it can tolerate upto 500c during summer. Ph value between 6. 2-7 seems to the best for the growth of Neem tree. CHARACTERISTIC FEATURES It is a fast-growing tree, reaching a height of 4-7 m during the first 3 years and 5-11m during the following 5 years. It begins to bear fruit within 3-5 years and becomes fully productive in the 10th year, when it may yield up to 50 kg fruit per tree per year. The Neem tree produces its fruits, which are the main source for its production of pesticides, on drooping panicles, usually about once a year, although two fruiting periods per year occur in certain areas (e. g. West Africa). A mature Neem tree produces annually 30-50 kg of fruit, but this may depend upon rainfall and soil conditions. More conservative estimates range around 20 kg per tree; 40 kg of fresh fruit yield about 24 kg of dry fruit. Neem has the reputation of possessing a large number of biological activities which include insecticidal, nematicidal, bactericidal, and anti-fungal. It has attracted world-wide attention due to its wide ranging capacity as a biocide. PESTICIDAL CONSTITUENT OF NEEM Neem tree is the only tree in which every part of tree produces biologically active products which has various properties such as antifeedant, deterrent, growth regulation, oviposition alteration, insecticidal properties, fungicidal properties,etc. Though bark, heartwood, leaves, fruits of it produce these substances in various concentrations but it is the fruits specifically seeds which are of major importance. Neem seed kernels contain the highest amount of the active compound. 40-50 kg of fruit can yield about 5 kg of kernels (10% of fruit). Each seed contains about 1-3 kernels. Till date more than 140 active principles have been identified in different parts of the tree. Insecticidal properties of Neem is due to the presence of a class of Limnoids which include compounds like Azadirachtin, Melantriol, Salanin, Mimbines, Salannol and various sulfur containing compounds. Among these Azadirachtin is the most active and predominant insecticidal compound concentrated mainly in the seed kernels. The Azadirachtin occurs in seeds at the concentration of about 0. 1-0. 9%. It is estimated that 20-30 kg of Neem seeds are required per hectare if 2g of Azadirachtin per kg of sed is obtained. The highest yield of Azadirachtin obtained till date was about 10g/kg of seed. AZADIRACHTINAND ITS STRUCTURE Azadirachtin is a highly oxidized limnoid chemically being a tetranortriterpenoid and is the main component responsible for both anti-feedant and toxic effects in Azadirachtin. Butterworth and Morgan were the first to isolate Azadirachtin in 1968 from Neem seed. Morgan established correct molecular formula of Azadirachitn (C55H44O16). In 1971 they developed a simplified method to isolate azadirachitn by doing solvent partitioning followed by column and preparative thin layer chromatography. However its structure was determined in 1975 by Nakanishis team through the application of new NMR methods. There were some inaccuracies in the given model. Then again renewed efforts were made by the group of Ley, Kraus, Nakanishi and they gave the correct structure by using X-ray crystallography. A. indica produces a plethora of triterpenoids, the biosynthesis of which culminates in azadirachtin. The biosynthesis of azadirachtin starts with a steroid precursor tetracyclic triterpene â€Å"tirucallol†. Opening of C-ring followed by processing via two main levels of structural complexity i. e. furan ring formation leads to Azadirachtin. VARIOUS PESTICIDAL FORMULATIONS Neem insecticides which are obtained from Neem seeds contain various arelated triterpenoids in addition to the Azadirachtin. However their efficacy is related directly to the content of Azadirachtin. These compounds do possess biological activity and they add to its effects. Pure Azadirachtin was shown to be effective in the fields (Mordue et al, 1997) but the natural mixtures of azadirachtin in Neem insecticides may usefully mitigate against the development of resistance compared to azadirachtin alone (Feng and Isman, 1995). The complex nature of azadirachtin and other sophisticated Neem constituents prevent their mass production by synthesis in the foreseeable future. The pesticidal Neem products used in practice include dried leaves, whole seed, decorticated seed, seed kernels, Neem oil, and Neem cake, remaining after extraction or extrusion of the oil from the seeds. Several Indian companies or institutions produce commercially Neem-based insecticidal formulations, such as RD-9 Repelin and Wellgro, for spraying against cutworms and other insect pests in tobacco growing areas; Nimbosol and Biosol for control of whiteflies; and the products Neemrich and Neemark, the latter also as an azadirachtin-enriched granular Neem formulation. In the U. S. A. , the EPA hasgranted registration to Margosan-O, an azadirachtin-enriched, concentrated Neem seed kernel extract formulation, for use on non food crops and ornamentals. Margosan-0 was developed by R. Larson of Vikwood Botanicals Inc. at Sheboygan, WI, in colla boration with the USDA Agricultural Research Center at Beltsville, MD. The rights to this product, which contains 0. 3% azadirachtin and 14%Neem oil (the 0 in the name of the product stands for oil), and has an oral toxicity in excess of 5,000 mg/kg in rats. Margosan-0 has been evaluated successfully against an extensive series of insects in the U. S. A. and Canada, Lyriornizu leafminers on ornamentals and tomatoes, cotton bugs, cockroaches and mosquitoes. Margosan-0 demonstrated highest activity against Ostriniu nubilalis , and against leafhoppers, against two species of local cotton pests, Enrias insulana and Spodoptera littoralis. Recently in the U. S. A. a further Neem formulation, developed. under the auspices of the Natural Products Institute, Salt Lake City, UT is †Azatin†(Agridyne Technologies, Salt Lake City, UT). Also, Safer Ltd. , a Canadian manufacturer specializing in environmentally safe pest control formulations, developed insecticides based on Neem. Safer , however, has been acquired recently by Ringer Corp. , Minneapolis, MN, which distributes Margosan-0 in the home garden market under the tradenames of â€Å"Bioneem† and â€Å"Neemesis†. Contrary to registration practices in use until now, no precise chemical descriptions of all the ingredients of Margosan-0 were required, but rather, demonstration of the biological activity and innocuousness of the whole mixture to no target organisms was used in the registration process. Hopefully such specially tailored toxicity studies will be used to judge and register Neem and similar natural products in the future. A recent report claims that the EPA has approved a Neem-based biological pesticide developed by an Indian company for use on a wide range of food crops. MODES OF ACTION Major modes of action of azadirachtin are: Powerful IGR. Feeding Deterrant. Oviposition Deterrant. These are the three modes of action of azadirachtin which make azadirachtin much sought after biopesticide in todays agriculture industry. IGR: Azadirachtin acts as a powerful growth regulator for insects and this IGR effect is the most pronounced mode of action of Azadirachtin. Normally IGR effect the hormonal system of insects, preventing the insects from developing into normal mature insects. This IGR property of Azadirachtin doesnot leads to immediate death of insects, pests. Azadirachtin as an IGR: The IGR property of Azadirachtin arise due to the fact that: Azadirachtin is structurally analogous to natural hormone Ecdysone. As Ecdysone regulates the development of insect, any disruption in its balance leads to improper development. Also Azadirachtin interferes with the production and reception of Ecdysone at the time of insects growth and moulting. Thus Azadirachtin in this manner block the moulting cycle resulting in the death of the insect, pest. The main action of Azadirachtin appears to be at the release site of PTTH. The mode of action of Azadirachtin as IGR is thus an Indirect Physiological Effect. It is exerted via the endocrine system. The copora cardiaca is supposed to be the target for the Azadirachtin as is affects the PTTH, Eclosin Hormone, Bursicin Hormone release. PTTH release is inhibited rather than Ecdysine from Prothorasic gland. Thus the Azadirachtin affects the neurosecretory cells of Brain. Various experiments show that Azadirachtin doesnt directly act on Prothorasic Glands. In the in vitro culture of Prothorasic (H. virescens) gland showed that the PTTH induced release of the Ecdysine was medium (Bidmon et al, 1987, Barnby and Klocke, 1990). Also it was not blocked in PTTH simulated cultured glands from M. sexta pupa penetrated with Azadirachtin in last larval instar (Pener et al, 1988). However receptivity of Prothorasic gland to PTTH was affected in H. virescens. Neurosecretory proteins stained with paraldehyde in L. migratolia females when was compared with similar aged azadirachtin treated females there was an accumaulation of stainable material in corpora cardiaca of brain neurosecretory system in treated insects. Thus is appears that azadirachtin blocks release of neurosecretory material from corpora cardiac. It can thus be concluded that Azadirachtin does block the release of peptide hormones from brain neurosecretory cell corpora cardiac complex. Azadirachtin also exhibit IGR effect by altering the titre of Juvenile Hormone (JH). Azadirachtin affects the release of allotropins into corpora dillata hence block the synthesis and release of the Juvenile Hormone. This block leads to a rapid decrease in whole body JH titres, which is maintained for several days. Experiments prove that in M. sexta larvae, azadirachtin infection on day 0 (1. 0-10  µg/ larva) results in induction of supernumerary moults (Sch et al, 1985; Beckage et al, 1988) presumably due to an inhibition and subsequent delay in JH titre. In adult female L. migratolia also azadirachtin treatment causes a rapid decrease in juvenile hormone titres with associated disturbances in oogenesis (Rembold, 1984; Rembold et al, 1987). Thus, on a conclusionary note, the effect of azadirachtin is both dose and time dependent. It prevents both apolysis and ecdysis and thus can cause death before the moults, during the moults or delays of moult to form permanent larvae. Feeding Deterrance: Feeding behavior is both dependent on chemical senses stimulated due to contact chemoreceptors on trasi, mouthparts and oral activity and integration of the sensory code with the CNS. Azadirachtin acts as feeding deterrant. Inhibition of the feeding behavior occurs: There are receptors present on and around mouthparts of insects which normally respond to Phagostimulants. So azadirachtin may act by blocking the input from these receptors. Also there are present specific â€Å"deterrent cells† in insects which prevent insect from feeding. Azadirachtin acts to stimulate these â€Å"deterrent cells† leading to feeding deterrence. Many experiments were done in this regard. Using different concentration of sucrose and azadirachtin, either singly or together, the neurophysiological responses from  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­medial and lateral sensillia styloconica of maxillae showed different group of receptors are receptive to sucrose (sugar cells) or azadirachtin (deterrent cell) in S. exempta and M. brassicae in most of the cases, the rate of firing of sugar sensitive cells were reduced in presence of both chemicals (Simmonds and Blaney, 1984). Such an interaction was also found in P. brassicae. This leads to a reduced or complete inhibition of feeding. Direct mode of action: Incorporation of azadirachtin results in direct toxic effect after ingestion. Azadirachtin prevents the secretion of Proteolytic enzymes and thus significantly impair ability of insects to digest and absorb nitrogenous food. When azadirachtin is ingested it can result in the disfunctioning of gut, as a result of which midgut epithelial cells become round. Swelling of cells and organells occur with some vacuolization and cell burst resulting in necrosis (as observed in S. gregarea and L. migratolia Naseruddin and Mordue (Luntz), 1993a; Cottee, 1984). There is also reduction in the regenerative cells and increase in the connective tissue layer with some invading heomocytes. This would lead to disruption of enzyme secretion and nutrient absorption. Also the antifeedant effect can be attributed to the action of azadirachtin on the peristaltic movement of gut wall. The gut of treated insects lack tone, midgut to hindgut junction becomes flaccid and co-ordinated peristalsis is lacking which leads to antifeeding behavior. EFFECT OF AZADIRACHTIN ON INSECTS Effects on Feeding Azadirachtin is a classical example of a natural plant defence chemical affecting feeding. Antifeedancy is the major insecticidal effect of Azadirachtin. Antifeedant effect in insect pest on application of Azadirachtin is divided into two main categories: Primary Antifeedancy: It refers to the deterrence of feeding in insects. Primary Antifeedancy is also called Gustatory antifeedancy. It can be defined as the inability to ingest resulting from the perception of antifeedant at a sensory level (Schmutterer 1985). Insects fail to eat treated crops and as starvation ensued results in the death of insects. Secondary Antifeedant effect: It refers to the non-feeding after the ingestion of treated plant. Secondary antifeedancy is also called Non-Gustatory antifeedancy. It can be defined as the reduction in food consumption and digestive efficiency subsequent to and as a consequence of ingestion, application or injection of antifeedant (Schmutterer, 1985). Experiments conducted in the past in this regard by various persons: The first detailed experiment was conducted in S. gregaria (desert locusts) in India. Insects from different orders show marked difference in their response to azadirachtin. (Table 1) Lepidopteras showed extreme sensitivity to azadirachtin and depending upon species, effective anti-feedance was observed from less than 1 to 50 ppm. Hemiptera (Homoptera), Coleoptera are less sensitive to azadirachtin with 100 % antifeedancy observed at 100-600 ppm. However, in Orthoptera wide range of sensitivity has been observed. Reed and Pierce in 1981 tested the repellant effect of Neem extract to striped cucumber beetle (A. vittateim), by cutting leaves and dipping them in extract solution and placing them in a dish with untreated leaf pieces. When 5 fasting beetles were placed in a dish, 0. 1 % azadirachtin gave protection for atleast three days. The intake of food by various homopteran insects Nilaparvata lugens, Nephotettix virescens was significantly reduced on rice plants sprayed with 1-50% emulsion of Neem oil. ( ). In green rice leafhopper, N. virescens feeding on the phloem of neem oil treated plants (1. 25-10%) was significantly less than of solvent treated control plants, whereas xylem feeding increased. Hemipteran insects feeding on tobacco seedlings which had been systemically treated with 500 ppm azadirachtin, were shown initially to feed normally but, after termination of the initial feed, the interval prior to the next subsequent feed was significantly increased and feeding activity thereafter was suppressed (Nisbetet al. 1993). When azadirachtun was impregnated on discs at a concentration of 0. 1-10 ppm, S. littoralis(African cotton leafworm),Spodoptera frugiperda(J. E. Smith) (fall armyworm),Heliothis virescens(F. ) (Tobacco budworm) andHelicoverpa armigera(Hà ¼b. ) (Old world bollworm) showed significant beh avior response and are prevented from feeding on the discs dependent on species (Blaney et al. 1990, Simmonds et al. 1990, Mordue (Luntz) et al. 1998) Insects from different Orders differ markedly in their behavior responses to azadirachtin (Table 1). Lepidoptera are extremely sensitive to azadirachtin and show effective antifeedancies from

Kashmir Issue: Confrontations between India and Pakistani since Partiti

In the late 1940s, when the two competing nationalist for India and Pakistani failed to reach accommodation, Britain decided to partition its Indian empire (Wirsing 22). The role of dividing the empire was on the hands of a British representative (Viceroy Lord Mountbatten). He facilitated creation of a Muslim subcontinent, Pakistani. The state of Pakistani was formed with two flanks (eastern and western) separated by 1500 miles of the new states of India (Wirsing 22). The main aim was to establish a region to be occupied by Muslims in the British India. The origins of Indo-Pakistani conflict over the disputed territory of Jammu and Kashmir are complex, rooted in the process of British colonial withdrawal from the sub-continent (Wirsing 22). Kashmir posed a distinct problem (Wirsing 22), and from the time it was established there have been serial conflicts. Indo-Pakistan war of 1947; this war took place with a formal declaration neither made by Pakistani nor India. The Indian army and rebels, supported by elements of the Pakistani army, fought a series of pitched battles with each side incurring sufficient losses (Ganguly and Devin 163). Indian army succeeded in acquiring some parts of Kashmir during the first days of the war, but this was soon shut down by insufficient equipment supplies and of army training. As soon as the rebels identified Indian army's weakness, they took advantage of the situation. This forced the Indian army into a tactical retreat, but this did not last long before the Indians launched a counter-offensive (Ganguly and Devin 163). To react to this, Pakistan army became directly involved in the war. Kashmir situation was more complex because it had a Muslim majority (about 80 percent), a border w... ...pments in the Indian politics depict an intense hatred between the Muslims and Hindus. Policy makers in both countries need to come up with long-term solutions to prevent further losses of lives. Policies which bridge the gap between differences in political, social and religious beliefs need to be implemented. Works Cited Fernandes, Clinton. Hot Spot: Asia and Oceania. Westport, Conn.: Greenwood Press, 2008. Print. Ganguly, Sumit, and Devin T. Hagerty. Fearful Symmetry: India-Pakistan Crises in the Shadow of Nuclear Weapons. Seattle, Wash.: University of Washington Press, 2006. Print. Lyon, Peter. Conflict between India and Pakistan: an Encyclopedia. Santa Barbara, Calif.: ABC-CLIO, 2008. Print. Wirsing, Robert. India, Pakistan, and the Kashmir Dispute: on Regional Conflict and its Resolution. New York: St. Martin's Press, 1994. Print.

Free Essay on Macbeth - The Guilt of Lady Macbeth :: GCSE Coursework Macbeth Essays

The Guilt of Lady Macbeth Everyone is influenced by other people, including leaders or authority, to make the wrong decisions at some point in their lives. In the play Macbeth, Lady Macbeth is responsible for the evil doings of Macbeth. Lady Macbeth is responsible for this by using his love for her to persuade him into killing King Duncan. Because Macbeth loved and trusted his wife, he was vulnerable to her opinions and suggestions. We also know that she is responsible for these heartless things because she has so much guilt that she commits suicide. Macbeth would never have done any of those horrible things if it were not for the murder of King Duncan, which was forced on by Lady Macbeth. At the beginning of the play, Macbeth is a trusted soldier, who is honest and noble. Unfortunately, he meets three witches who tell him three prophecies; that he will become thane of Cawdor, that he will become king and that Banquo’s sons will become kings. These three prophecies slowly change his opinions on life and turn him into a greedy, dishonest, tyrant, full of ambition. Lady Macbeth’s thoughts change as well when she is told about the three prophecies that were told to Macbeth. In the beginning of the play, Lady Macbeth is ambitious, controlling and domineering. She is the one who encourages him to kill the king, she not only encourages him, she makes all the plans herself, which shows her determination and persistence."Yet I do fear thy nature, it is too full o’th milk of human kindness. To catch the nearest way thou wouldst be great. Art not without ambition, but without the illness should attend it." (Act 1, scene 5). Lady Macbeth is the force behind M acbeth’s sudden ambition and she tries to manipulate him into feeling guilty and unmanly for not following through with the murder, by using her husbands emotions, she manages to convince Macbeth to murder Duncan. After the death of King Duncan, Macbeth becomes the more controlling one, and Lady Macbeth’s guilt eventually becomes too much for her to handle which leads to her death. Lady Macbeth is in fact the one that performs the preparations for the murder of King Duncan, but still shows some signs of humanity by not committing the murder herself because he resembles "My father as he slept". After the murder has been committed, she also shows signs of being a strong person because she calms Macbeth down in order to keep him from going insane.

Mars Attacks! Review

January 24, 2013 Review of Mars Attacks! Mars Attacks! is Tim Burton’s clever thought at a martian invasion on the United States of America. After their landing, they easily took advantage of the governments trust, understanding, and compassion. Human beings, especially Americans, show just how ignorant and unpredictable they can be. However, their stupidity paves the way to their survival with a little bit of a population remaining. Source Materials: The constant struggle between war and politics makes this movie a classic bumbling mess of emgo fighting over what they consider to be right.The 1950’s science fiction focuses on how these peoples egos were created in a time of growing personalities. Genre: Parody Science Fiction portrays humility at the expense of American’s under the superior mind of the martians. Ultimately giving the upper hand to the human race for a reason that could not even be fathomed by mankind. Star Personas: The film is shown through the eyes of powerful figures from Nevada to Washington D. C. Everyone has an opinion and the best idea with how to deal with the martian invasion.A poor kid from that gets no attention within his society turns out to be the hero of the film. Technology/CGI: Used strongly throughout the entire movie, because anything that had to do with the martians was created by CGI. It was used to give a feel of abstract science fiction and not just a battle for superior intelligence. Plot: Told from a variety of different viewpoints and the advantages and drawbacks that went along with them. Everything comes together in the end to make it a bittersweet happy ending for all of those still left alive.

Marketing Sample

Canada is among the leading countries in economic production.   Since its industrialization, much has been achieved from the economic sector especially through manufacturing industries.   Butter fat, Sugars and alcohol could not complete diet until when some foods in Ball Park of 100grams of fat per 750ml bottle, cream liqueur was introduced in the market.   The cream liqueur industries sales in seasons where by the peak is around October, November and December holidays which are the perfect holiday treat- permitted during the gluttony of the season. These sale seasons are cut back after New Year resolution kicks in (Bender & Bender, 1995). Yet even in a climate of health conscious consumerism, cream liqueur sales continues to hold their own. In terms of market growth per year, the liqueur distributing brand reports a 1.7 per cent increment in its sales as compared with the previous 12 months, while   connect logistics in Alberta reports a   0.9 per cent increase for the same period. In some parts like Alberta, the figures are deceptive however, not included in the statistics but can be roughly half of cream liqueurs that benefits from a lower tax rate by being classified in the category with alcohol lender 17 percent.   This category division exists only in Alberta whose flagship cream liqueur lowered its alcohol content in order to distribute within the province.   Research shows that while the average consumer will not be able to detect the decreased alcohol, the price differential will be noticed. Canada has been unique in labeling restrictions which require liqueurs to have a minimum of 22 per cent alcohol.   This has in turn improved their sales both in quality and quantity.   It also implies that most cream liqueurs are actually classified as liquors in Great White, North.   In terms of sales this Canadian company maximizes its sales through selling predominantly on quality basis unlike other companies which attract customers through bargain of prices. This is why the industries continue to grow despite an influx of new products within the category.   The cream liqueur company has widely diversified its production because about 61 cream liqueurs products are in the market. Within the category, however, many agents agree Irish creams have the most staying power, while flavored cream come and go. Their products have fetched market even with international countries which is evident by Highwood distilleries whose sales of flavored creams have been dismissal and Highwood will be discontinuing their maple and chocolate Rose creams. Similarly, mountain crest is phrasing out its just deserts and fruits cream lines.   On the other hand, category leaders of cream liqueurs continue to have a strong presence in the market. Some other products like true Irish creams are made from Irish Whisky where the term often refers to any whisky based cream liqueur like Kemper’s Bavarian Cream made in Germany. Baileys original Irish Cream is still leading the park as number one selling brand in the world.   Launched in Dublin in 1974, Bailey was the very first commercially produced cream liqueur. Corolans Irish Cream Liqueur is ranked as the second best selling Irish Cream liqueur, both globally as well as in Western Canada.   Carolans is known for its honey taste and boosts lower price than its leading competitor. Amarula Cream, selling within the top four cream liqueurs in both Alberta and British Columbia, South Africa reported international volume growth of 12.7% in 2004.   This distell, is recognized for its environmental policies including elephant conservation initiatives (Bender & Bender 1995). References: Bender D and Bender A, (1995). A   Dictionary of Food and Nutrition. Oxford, New York.